SEARCH ENGINE OPTIMIZATION & INTERNET MARKETING SERVICES
First Page SEO™ is the #1 ranked organic search engine optimization company on Google for "Ontario search engine optimization" and "Ontario search engine marketing". Check it for yourself!
First Page SEO™ has never left this #1 position on Google for the past ten years. While others come and go, First Page SEO™ is always at the top. If your search engine marketing firm or webmaster can't achieve top ranking for their own site ... what makes you think they can achieve excellent placement for your site?
We are not following the crowd like many SEO companies. We do our own testing and we maintain a client base of some 400 customers including over 150 sites that we have built and manage on an ongoing basis. When something changes in a search engine algorithm, we are on it ... not waiting for the news to show up in some SEO forum weeks later. First Page SEO™ offers global legal white hat SEM services only. No gimmicks, no bull ... just results. Before you hire a SEO consultant do your homework ... as there are more bad search engine marketing consultants out there than there are good ones.
Are you lost on the web? It's no use having a web site that people can't find! Search engine optimization ensures positive rankings for your web site. First Page SEO™ specializes in search engine optimization, custom web sites, web site submission, meta key word ranking, site placement ranking, keyword body text positioning, blogs, keyword bidding and complete internet marketing and web promotion consulting services. If you use an internet web site to market or promote a business, nothing will be more important to your success than first page listings with the search engines. Search engines are your customers' tool of choice, out ranking all other forms of media. Customers visiting your website via a search engine query have a targeted interest in the products and services you provide. They want to find you!
Every month more than a billion unique visitors use search engines to seek out information over the Worldwide Web. The importance of implementing an effective search engine optimization strategy is paramount! With such a huge potential market just waiting to visit your website, it is crucial that your website be found on the first few pages of a keyword search, well ahead of your competitors.
No business today can afford to miss out on the tremendous potential of the massive Internet market. Simply being listed with one or more of the various search engines will not guarantee success. Research has established that if people have not found what they want on the first four pages of a search result query, they will simply type in a new search phrase. Competition for the listings on the first page of a search engine query is fierce, because high placement dictates success. This includes Google's Place Search. Google has launched Place Search, a type of local search result that organizes the world's information around geographic locations. By clustering search results around specific places, Place Search allows users to make better comparisons and decide where to go more easily. Google claims that Place Search is "a faster, easier way to find local information." In introducing Place Search, Google's "goal is to help you feel like a local everywhere you go!"
Google tested many different layouts for displaying local search results as part of their new Google Place Search product. They have come up with a variety of different layouts, offering customers more display options than ever before. Layouts for local search results will differ depending on whether their algorithm decides that you are seeking local information or not. Users will view either a full Place Search page or a condensed view. Users viewing a condensed version are able get the full Place Search view by clicking on the "Places" icon.
For example, if you were to do a Google search for a Muskoka resort with children's program, Place Search will deliver applicable results that are marked with pins on an area map; each will be a unique resort that fits your requirements with relevant information and links. You will have all the information that you need at your finger tips, including TripAdvisor.com and other sites to read reviews. Previously, the same search would return links with information in different parts of the results page. Information may be presented in a number of different formats including 7 Pack Style, 2 Pack Style, 3 Pack Style, 1 Pack Authority Style, and Fully Integrated.
Place Search results will appear automatically when Google believes that a user is looking for local information. If Google does not automatically bring up Place Search, users can switch to Place Search by clicking the "Places" link on the left-hand panel of the Google search page. For example, a search for "sailboat" may not automatically bring up Place Search results, but by clicking on the "Places" icon, a new view will appear. With Place Search, finding a comprehensive view of a location is simplified. This layout presents more relevant links on a single page, and will ultimately reduce time spent on localized searches.
So how do you get your web site noticed and ahead of your competitors?
The answer is to have your web site optimized for the search engines by a professional SEO marketer, so that when customers come looking it's you that they find!
Web site video has become main stream on the internet in the last few years. YouTube has had year over year video visitor growth of over 160% while Google Video has increased by over 130% and Yahoo over 400%. Consequently, it is important to minimize load times and maximize page load speed. This is especially true since Google started taking load speed into account with the Google Caffeine algorithm changes.
Here are some web video production tips:
- avoid pans and zooms
- use dramatic action orientated footage
- minimize camera motion
- look for subjects that have simple backgrounds behind them
- ensure adequate bright light conditions
- minimize background noise if you are using sound (sound can be distracting
if you're trying to make a general site impression using video)
All videos should be short in duration and compressed or encoded. Spatial compression of frames should be ideally under 15 frames per second. Minimum dimensions should be 320 X 240 pixels and ideally, if you have a lot of video, not larger than 640 X 480 pixels. The resulting compression can typically reduce the video down ten times in size from the original, offering a much faster load speed on your site. To establish compression rate, use this formula or hire First Page SEO to edit, format and compress your online videos for you:
frames per second X movie width X movie height divided by 29,000 equals ____K of data per second data rate
The resulting compressed video should be professionally search engine optimized for the search engines. First Page SEO provides this service (see Optimization Programs)
ABOUT FIRST PAGE SEO™ - SEARCH ENGINE OPTIMIZATION
We are based in Ontario Canada but our client base for Internet marketing services extends around the world. Our specialty is hospitality marketing and we have over 200 resort sites as First Page SEO™ customers. We do, however, serve many other businesses, including finance, legal, insurance, utility, retail, artists, and trades. Our Toronto search engine optimization practice extends beyond just SEO practices and includes web site hosting, domain name registration, web site design, web site development, advertising flyers, opt in mail programs, web based self publishing newsletters, logo development, news programs for back-links and keyword bidding (we keyword bid for clients on over 600 accounts).
We are totally up to date with search engine algorithms, Internet marketing techniques and we are able to answer your detailed questions. Much of our business is conducted over the telephone and email, with clients in Canada, overseas and in the U.S.A.
Unlike many of our competitors providing "canned" services, First Page SEO™ was instrumental in introducing the standard marketing concept of competitive analysis to the practice of Search Engine Optimization. The first step of our process is to understand your Internet Marketing requirements, as well as your product and services strengths & weaknesses. In general, we can do a better job for you if we know your business and your product and services channels. We are different from most Search Engine Optimization consultants in that our background is in corporate marketing with, extensive formal marketing training - before we entered the web arena many years ago.
We are experts in our field and publish news and regular papers on Internet marketing. Some of our results are astonishing. By example, the last time we checked our clients occupied 50% of the first page positions for Ontario resort keyword related phrases. If you are looking for a Toronto Search Engine Marketing Consultant or any Ontario Search Engine Optimization assistance, we are right on your doorstep. If you are in far-flung regions of the world, we can also accommodate your needs. By example, we have developed affiliate marketing sites for a company in California from our Ontario Canada office. We have clients in Europe, Australia, U.K., Turkey, and throughout the U.S.A. We are always available for consultation.
First Page SEO™ does not sub contract our optimization work or web site development to offshore seo companies with low labour rates... yet we are able to offer the most competitive pricing in North America. With our significant experience in the IT marketplace, keeping work projects in house is the only way to ensure accountability, quality and the best possible results. We are solicited all the time by offshore vendors in Pakistan, China and India and, while the pricing is cheap, the level of understanding and quality is low. By example, most off shore seo operations train staff to optimize sites in a boiler plate fashion. It just doesn't work if the seo practice doesn't understand the clients business and objectives. Offshore shops are still flaunting junk link programs and link reciprocation as a way to build backlink votes to web sites. Not knowing what you’re doing and being years out of date can also be a costly learning experience when your site position tanks or you end up banned by Google. You have our word and our guarantee that we conduct our work in house (and not offshore) and we are personally involved with every customer project.
Here is a media release pertaining to our award from TopSeos.com for organic web site placement capability.
Social Network Release
Canadian Company First Page SEO™ Named 18th Worldwide for Organic Search Engine Optimization
First Page SEO™ has been ranked number 18 for organic search engine marketing results by TopSeos.com. First Page SEO™ was one of two Canadian companies to break into the top 30 ranking of search engine marketing firms. Two companies from the U.K. and one from New Zealand also made the Top 30 List. The other 25 ranked companies were U.S. based.
Since 2002, TopSeos.com has evaluated the leading internet marketing services giving companies a trusted resource for locating the right online marketing vendors. Published each month, the Top 30 list of web site marketing firms reaches more than 500,000 internet marketers and web based entrepreneurs.
First Page SEO™ increased its presence in the SEM Marketplace from a previous rank of 24. "Search engine marketing is an incredibly competitive industry," says Mark Coles, senior partner at First Page SEO™. "It's gratifying to be recognized for our web site marketing ability - we've been at this for many years. We have some customers in competitive areas with more than six million competing pages on Google that have never left the first page four years running. Our own site has always been at or near the top of Google for "Ontario search engine optimization" for six years. We see the others come and go and we see the trendy kitschy seminars in various industries that make attendees feel warm and fuzzy but don't deliver results. Web site owners owe it to themselves to take a look at the track record of their web master or SEO company. Results on the web are a matter of record," adds Coles.
TopSeos.com evaluates candidates using a rigorous selection process in terms of competitive advantage, superior service and pricing, technical support, innovation, client response, overall efficiency and overall performance.
About This Site
You will find a wealth of information on search engine optimization and internet marketing on this web site. We are constantly updating this site to include the most up to date search engine marketing strategies. We also use the First Page SEO™ site and other directories that we own as an ongoing experiment - we test our theories against search engine algorithms on an ongoing basis and you will find the marketing advice in the Blog area to be up to date and leading edge. We experiment with our own website so that we don't have to take chances with your site. We share our knowledge with confidence because we know there are few competitors who can stay on top of internet marketing strategies because it is a constant and ongoing learning curve.
We also hope that when you are serious about promoting your web site that you will consider us. Not just because we're accessible, easy to talk to and that we always give you the straight goods - but also because we provide the best value in the business. Many of our customers have come to us after using search engine optimization services that didn't deliver and provided little if any "one on one" time with the client. We always take the time to understand your business and that of your competitors. We won't make outlandish promises in order to secure your business but we will work hard to market your website and you can be sure that the fundamentals will be sound and our efforts will pay off in added business coming to your web site.
First Page SEO™ would also like to remind you that we are not just search engine marketers. We build some terrific custom websites at very competitive prices and we offer domain, hosting services and direct mail programs. Have a look at some of the web site builds on our samples page. If you have questions, do not hesitate to call or email us. We're a company where you'll have a knowledgeable consultant take your call and not a sales agent or a call centre response.
By Mark Coles
SEO Code of Ethics
Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:
No SEO practitioner will intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.
No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change, as they often do, the SEO practitioner will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.
No SEO practitioner will intentionally mislead, harm, or offend a consumer. All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like "bait and switch" where the client page does not substantially contain and is not clearly associated with the optimized phrase, or may be reasonably offensive to targeted visitors.
No SEO practitioner will intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the state, federal, or international level.
No SEO practitioner will falsely represent the content of the client site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.
No SEO practitioner will falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. The SEO practitioner may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.
No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.
No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.
No SEO practitioner will set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.
All SEO practitioners will offer their clients both internal and external dispute resolution procedures. This includes the publishing of address and phone numbers on primary web pages, the inclusion of third-party dispute resolution links prominently placed within the practitioner’s web site, and contracts that include sections discussing dispute resolution.
All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner. All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client. The SEO practitioner will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals.
All SEO practitioners will work to their best ability to increase or retain the rankings of client sites. Clients are contracting for fee with the SEO practitioner in order to obtain and retain search engine placement. The SEO practitioner is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.
Search Engine Guidelines - Google, Bing, Yahoo
Google Webmaster Guidelines
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outlines some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites.
Design and Content Guidelines:
- Make a site with a clear hierarchy and text links. Every page should ideally be reachable from at least one static text link.
- Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Anchor text should be included in the site map.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text embedded in images.
- Make sure that your TITLE and ALT tags are descriptive and accurate.
- Check for broken links and correct HTML, ASP or PHP scripting.
- If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
- Keep the outbound links on a given page to a reasonable number (fewer than 100).
- CMS built sites with backend data bases are not fully spidered by search crawlers.
- Allow search bots to crawl your site without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
- Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since it last crawled your site. Supporting this feature saves you bandwidth and overhead.
- Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site.
- If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl at least part of your site.
- Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index.
When your site is ready:
- Have other relevant themed sites link to yours (one way).
- Submit it to Google at http://www.google.com/addurl.html.
- Submit a sitemap as part of Google Sitemaps project. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase our coverage of your webpages.
- Make sure all the sites that should know about your pages are aware your site is online.
- Submit your site to relevant directories such as the Open Directory Project, as well as to other industry-specific expert niche sites.
Quality Guidelines - Basic principles:
- Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
- Don't participate in junk link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
- Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products, such as WebPosition Gold, that send automatic or programmatic queries to Google.
Quality Guidelines - Specific recommendations:
- Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Google.
- Don't load pages with irrelevant words.
- Don't create multiple pages, sub domains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
These quality guidelines cover the most common forms of deceptive or manipulative behaviour, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that, just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles listed above will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
Bing Technical recommendations for your website
- Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all links function properly. If your site contains broken links, MSNBot may not be able to index your site effectively, and people may not be able to reach all of your pages.
- If you move a page, set up the page's original URL to direct people to the new page, and tell them whether the move is permanent or temporary. For more information, see What to do when your site moves.
- Make sure MSNBot is allowed to crawl your site and is not on your list of web crawlers that are prohibited from indexing your site.
- Use a robots.txt file or meta tags to control how MSNBot and other web crawlers index your site. The robots.txt file tells web crawlers which files and folders it is not allowed to crawl. The Web Robots Pages provide detailed information on the robots.txt Robots Exclusion standard. This site may be available in English only.
- Keep your URLs simple and static. Complicated or frequently changed URLs are difficult to use as link destinations. For example, the URL www.example.com/mypage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easier for people to remember, which makes it a more likely link destination from other sites.
Content guidelines for your website
The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.
- In the visible page text, include words users might choose as search query terms to find the information on your site.
- Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
- Make sure that each page is accessible by at least one static text link.
- Keep the text that you want indexed outside of images. For example, if you want your company name or address to be indexed, make sure it is displayed on your page outside of a company logo.
- Add a site map. This enables Bing to find all of your pages easily. Links embedded in menus, list boxes, and similar elements are not accessible to web crawlers unless they appear in your site map.
- Keep your site hierarchy fairly flat. That is, each page should only be one to three clicks away from the home page.
Items and techniques discouraged by Bing Search
The following items and techniques are not appropriate uses of the Bing Search index. Use of these items and techniques may affect how your site is ranked within Bing Search and may result in the removal of your site from the index.
- Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes stuffing ALT tags that users are unlikely to view.
- Using hidden text or links. You should use only text and links that are visible to users.
- Using techniques to artificially increase the number of links to your page, such as link farms.
Minimum Site Criteria for Yahoo Directory Submission
(Note: Yahoo results are now fed from the Bing index)
All web sites submitted to Yahoo! Directory Submit must meet the following minimum criteria:
- If the site is a commercial web site, the official business name must be visible to any visitor to that site;
- The site must clearly define its purpose, products, and/or services;
- The site may not appear in the Directory under a different URL;
- If the site is applicable to a specific geographic region, the address must be visible to any visitor to that site;
- The site must not contain any parts under construction;
- All links on the site must function properly;
- The site must be in the English language (or have an English version available);
- The site must support multiple browsers and capabilities (e.g., no Java-only)
- The site must be up and running 24 hours a day, 7 days a week;
- The site must not be dedicated to directing the user to another page;
- The page may not give the search engine different content than what the end-user sees.
THESE CRITERIA ARE MINIMUM REQUIREMENTS ONLY, AND YAHOO!, IN ITS SOLE DISCRETION, MAY CONSIDER OTHER CRITERIA BEFORE ACCEPTING, REJECTING, OR REMOVING A SITE.
Selection and Listing of Sites
Yahoo! reserves the right to decide whether, where, and how a site is listed in the Directory. If Yahoo! accepts your site for inclusion in the Directory, Yahoo! will consider your preferences, but reserves the right to list your site in any category or subcategory as Yahoo! deems appropriate, in its sole discretion. Yahoo! reserves the right not to include any specific keywords, comments, or annotations with the listing of a site in the Directory.
Yahoo! also reserves the right, in its sole discretion, to remove your site from the Directory, move the listing to a different category or subcategory, and change or remove any keywords, comments, or annotations at any time, for any reason, including but not limited to, a change in the nature, business, goods, or services or content available on the site. Please note: Yahoo! Directory does not accept listings for online gambling sites and prescription drug sites. Online gambling sites are those that have gambling as their central theme, including those that accept wagers or require payment in exchange for the chance to win prizes, as well as sites that offer both information and links related primarily to the promotion of online gambling. Prescription drug sites are those that sell prescription drug products, as well as sites that offer information or links related primarily to the sale of prescription drugs.
Yahoo! Search Content Quality Guidelines
Pages Yahoo! Wants Included in its Index
- Original and unique content of genuine value
- Pages designed primarily for humans, with search engine considerations secondary
- Hyperlinks intended to help people find interesting, related content, when applicable
- Metadata (including title and description) that accurately describes the contents of a web page
- Good web design in general
What Yahoo! Considers Unwanted
Some, but not all, examples of the more common types of pages that Yahoo! does not want include:
- Pages that harm accuracy, diversity or relevance of search results
- Pages dedicated to directing the user to another page
- Pages that have substantially the same content as other pages
- Sites with numerous, unnecessary virtual hostnames
- Pages in great quantity, automatically generated or of little value
- Pages using methods to artificially inflate search engine ranking
- The use of text that is hidden from the user
- Pages that give the search engine different content than what the end-user sees
- Excessively cross-linking sites to inflate a site's apparent popularity
- Pages built primarily for the search engines
- Misuse of competitor names
- Multiple sites offering the same content
- Pages that use excessive pop-ups, interfering with user navigation
- Pages that seem deceptive, fraudulent or provide a poor user experience
Do you index dynamically generated pages (e.g., asp, .shtml, PHP, "?", etc.)?
Yahoo! does index dynamic pages, but for page discovery, our crawler mostly follows static links. We recommend you avoid using dynamically generated links except in directories that are not intended to be crawled/indexed (e.g., those should have a /robots.txt exclusion).
A word about visually modifying existing sites for SEO improvements. Some site owners insist that their site not be visually changed. Usually this is not possible. Gateway pages without content and sites that need scrolls to build content are two common examples. Quality SEO companies are not in the business of aesthetically wrecking websites but usually some visual adjustments are required. Our SEO company is in the business of making websites perform better across the board. The goal is always to make them better for search engines and better for the visitors those search's bring. This usually means more content for the search customer and more traffic for the site owner.
The optimization may not be visually perfect when dealing with an existing site because you have to work with a existing design but there is no reason good SEO practice has to alter the site to the point that it changes the entire brand and site image. An optimized site that looks a bit different than you expected isn't a bad thing if it brings you significantly more traffic. You can choose to have a few hits with all kinds of compliments on how stunning site looks (think all Flash sites by example) or you make the adjustments of which some might be visual and get tons of hits from people who are able to find you and get the information they need. There is a notion in the industry that has been around for many years that holds true in print or web advertising that says "Advertising that wins awards is good for only one thing .... winning awards. Advertising that works, doesn't usually win awards, but it gets good results".
How important is SEO?
SEO is a very important aspect for all websites, and especially business websites. The most common way for people to research a product or service nowadays is through search engines, so if your website isn't showing up near the top, people aren't going to find it. Traffic drops off at about 25% per page so in most cases results back past 4 pages get very little traffic.
What is the best way to optimize my website?
Hands down the best way to optimize a website is through a SEO firm. There are many different aspects of search engine optimization, and SEO firms spend their time researching and keeping up to date with all of the changes in search engine algorithms to make sure that they can place websites.
How do I pick the best SEO firm?
To select the best SEO firm for you, do a keyword search on search engine optimization in your area. The best SEO firms that are close to you will be the ones that show up at the top of the search rankings. Always remember, if a SEO firm can't place their own site, how can they place yours?
What role does social media play in SEO?
Over the past few years Google and the other major search engines have adjusted their algorithms to better reflect “trust signals” that play off social media on websites. By being active on your social media accounts and linking them through to your website you can help boost your organic ranking. Keep in mind though different social media platforms will have a different effect on your ranking. For example, Google favours the Google Plus social network because of the obvious affiliation.
How much time should I spend on social networking?
The balance between working on your social sites and your main website should be at about 10 - 15 % social media and 85 - 90% on your main site. Your objective should be to produce sales and business through your website, which is easiest to do by having your site rank high in search engines. Although social networks can help boost your website's traffic and social presence, the easiest way to boost your organic ranking is through content additions and gathering high quality one way anchor text based backlink “votes” for your site.
Why are backlinks so important for SEO?
Backlinks are important because they hold a heavy weight in search engine algorithms. Google, for example, bases approx. 25% of their algorithm on backlinks. It is important to note though that not all backlinks are the same. Backlinks that come from unthemed or irrelevant links will not give your site the same boost that would come from a page with a similar theme to your page. As well, links that are based in anchor text are worth more than links that come through images. PR or “link juice” is a measure of the power of backlink votes.
Does search engine advertising play a role in organic rankings?
There is no portion of any search algorithms that take into play whether you spend money advertising on search engines. Where PPC campaigns can have an effect on your placement is in the boost in traffic that your site can get. Higher traffic volume that comes to your site has an affect and is a proportion of the algorithm.
Which is the best SEO program for my business - the one time Complete Search Engine Management Program or the Yearly contract program?
This really depends on how aggressive you want to be with your internet marketing and also on your competitors. The level of SEO required for your site is heavily determined by what your competitors are doing. If they are not keeping up with their SEO, often times our one time program will be enough for your business. If your competitors are being aggressive in the SEO, you will have to be as well, in which case I would recommend our yearly program. Our Yearly program also deals with offsite SEO and ongoing attention to content additions to build keyword density and viral backlink votes.
What is the difference between on site and off site SEO?
Onsite SEO refers to your sites infrastructure and content. This addresses your site content and keyword density, tags, whether or not you have an xml sitemap feed to search engines, proper robot commands, HTML links and more. Offsite SEO refers to what you are doing to help boost your organic ranking through offsite factors like backlink votes, social media & traffic boosting programs.
How do social signals help my site?
Social signals like G+ site votes and Facebook have a direct correlation to organic placement within search engines. The more "likes" or "+1s" that your site has, the stronger the trust signal. Again with social signals, different search engines will place different weight on the varying social platforms, i.e. Google will favour Google + over Facebook.
Does site design have an effect on SEO?
There are many aspects within your site's design and infrastructure that come into play within search engine algorithms. For instance, if you have your content and keywords on the lower half of your page, or “below the fold”, it will not have the same effect as it would if it were placed near the top. In addition, too many ads being placed above the fold can also have a negative effect on your site placement.
One of the factors to consider in website design is the effect that CMS software has on a website's optimization. Because of the dynamic nature of a CMS built site, where to a search engine spider the site content looks like a never ending "black hole", all of the content is not always read on the back end SQL server, therefore some sites read as content weak. This means the site could be at a slight disadvantage to a raw script built site. Some CMS software and plug in's work better than others from a SEO perspective. By example Word Press is middle of the road and Joomla is better. Cold Fusion built CMS and some of the one off custom CMS programs have a hard time with SEO and are poor performers.
How many keywords can I use on a page?
Google has flags that are triggered in its algorithm by spammy sites, or websites with too many keywords. To avoid this, we recommend to only add in about two keywords max into each paragraph on your site, and add content on in a steady drip instead of monstrous amounts all at once. Use contextual keywords or keywords that are different that have the same meaning as the theme you are trying to convey.
What is Google looking for in site content?
When reading your site's content Google is looking for matching themes and context across all of your pages. Google is also looking for proper keyword density within your text and context for those keywords. Always remember, with search engine optimization that "content is king" ... the more useful and well written the content, and having the proper capacity for keyword density, the better your site will do.