HOW DOES GOOGLE WORK

Google is the #1 search engine as measured by market share. Argueably it owns 50% of the market - ahead of Yahoo, AOL, MSN, Looksmart family etc. Google also powers other search engines. By example, google has for some time provided Yahoo's search results. More recently, the two companies dropped a partnership agreement and Google no longer shares its index results with Yahoo. Now that Yahoo has bought Inktomi and just recently purchased Overture, that relationship with Google has turned adversarial. Google also draws results from the DMOZ directory although it consistantly places these results below its top choices from its own search algorithm.

Google is focussed on speed and efficiency. In addition to crawling your title and body text, Google weights about half of its search algorithm to establish a theme from the links that are pointing at your site. It is looking for quality links that share relavance to your site that point at you. It also crawls back into those links and trys to establish how strong your theme carries through or whether the site should be deranked due to the use of purchased link farms. To do well on Google you need links that share relevance with your site pointing at your site. You can acheive this by registering with service directory sites that match your theme.

How many themed links do I need? Well it depends on site quality and volume of the links that are pointing at you but 10 strong links is ok - 30 is better - 100 is lots - 200 you're putting in more effort than necessary. Once you are listed on Google you should be aware that Google reorganizes it's listings many times per year. Google has 10,000 Linux servers sharing data and during this sort which takes two or three days sites get added, sites get dropped, placement changes and new algorthm factors kick in. Some of the placement changes are temporary and some are permanent.

Basically all hell breaks loose and good web masters pay attention to the output of the reindexing and make adjustments in preparation for the next go round. With millions of new sites submitted to google every day it has a daunting task to organize all this information and present sites that best match a search query in the blink of an eye. And guess what? Teoma's software is even faster than Googles! Times they are a changing. As Dorothy said "were not in Kansas any more".

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