CONTENT IS KEY

The best way to increase traffic and placement on your web site is to build your site theme to reinforce your tags with generous amounts of well written keyword rich text on the home page and throughout the site. Many sites are well written and convey important information on products and services but lack the keyword density needed to place well for the site theme. In highly competitive fields, sites without keyword density just can't compete. If your site theme carries through all of your pages it further reinforces the theme - especially with text hot links that act as windows to sources of relevant themed information. Remember though, your viewers are reading your story so the keywords should not be so obvious that it appears "clumsy". Use variations of phrases,word reversals and plurals when possible in the text presentation. The best way to do this is to have your keyword phrase list in front of you when you tell your story and spread the main theme around a bit so your not just talking about one themed topic and then moving other topics to other specific sections of your web site. In other words blend variations of your theme throughout the site.

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