DYNAMIC WEB SITES PRO VS CON

Dynamic web pages are not stored on the web server as static content but rather pieces are picked from a data base for customer presentaion based on the query.

The downside is most search engines with few exceptions cannot index dynamic pages as they see them as an indefinate string of links so they have to be suplimented with straight html page content to ensure placement or static html pages with links to dynamic content.

By example FAST will crawl a dynamic page but Google will slowly start to crawl a dynamic page until it realizes the multiple url query strings are leading to duplicate content and then it moves on. Most search engines will not spider the page at all so the site is riding off it's tags only and not it's content. In these days when content is so important it becomes difficult to get good placement with a dynamic structured web site.

The pro side is you give a custom approach to a customer on your site which is great if you are so well branded that they can find you with your URL (eg www.nike.com) or if your advertising materials are so strong your customers get your web address off print material almost exclusively.

For the most part small business should avoid dynamic web sites just as they should 100% Flash sites. To often small business owners are taken in by bells and whistles and miss the boat entirely on the fact that you have to be found on the web first before the customer can view your site and products. You can have an exceptional looking site that gets results without having to resort to a full dynamic site. Buyer beware.

Yahoo does not follow image links.Yahoo's spider cannnot follow frames pages, flash, or dynamic pages but is very adept like Google at following links around your site. Therefore html page links and site maps are essential. I'm not sure how Yahoo will gain market share on Google with a strategy like this but they are certainly making new profit by dragging more $ away from their listings. Let's see now - reduced market share, higher profits as a result of higher advertiser costs is a recipe for ???

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