ARE YOU SELLING ONLINE?

Recent stats from Channel Intelligence indicates that 45% of internet users research products or services to buy on the internet. Over 11% have purchased product on the web and a further 6% purchased the product offline after researching it on the web. Another 21% plan to purchase via the internet in the future. E commerce is still in its early stages and the affordability of PCs combined with established web brands that customers feel confident with for purchasing will continue to drive online purchases skyward.

If you've got a web site that simply is a refernce to your business, now is the time to think about selling your products or services online. The market for retail purchase of products and services is shifting rapidly and young and middle age customers are increasingly comfortable with shopping online. To be successful though you need to develop your brand or partner so that your potential customers feel at ease with your business and products. Below is a list of some of the things they'll be looking for.
- professional looking site
- unique products/services or brand name products at a savings
- ease of order and the ability to talk to a live body if they need to
- ease of navigation on the site
- marketing follow through support via confirmation, newsletters etc.
- an address and a storefront inspires additional confidence

Site placement is critical because customers have to find you. Folks often equate those sites at the top of the first page with being organized and business like and having some influence to get one of the top spots.

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