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Digital Marketing Strategies

Online marketing through various mediums - In today's world, no business can afford to not have a comprehensive internet marketing strategy. This must include SEO and SEM, but also extends past them. Search engine optimization will help build new clients, as will pay per click ads, but what about reaching out to existing customers about new products or promotions?

If you have something to offer that an existing client would be interested in, but isn't necessarily actively searching for, you need to be able to get it out in front of them, without being too intrusive.

One of the best ways to do this is through email marketing. By collecting your client's email addresses, you can remarket to them with email flyers. The key parts here are to 1) make sure that your client email list is double opt-in, 2) include an unsubscribe option in your email flyer, and 3) don't send out so many email flyers that you annoy your clients.

By following these rules, you can effectively remarket to your older clients and show them new products and services.

Opt-In Mail Programs

We install opt-in mail address collection programs so that you can start building your own opt-in email advertising programs. A subscribe/unsubscribe program can be installed on your site, and we can manage your list for you and even do high-speed bulk mail outs for you.

Mail List Updating Program

On July 1st, 2014, Canada's new CanSpam Laws came into effect (for more information please view our Blog). Accordingly, we suggest the following to clean up your mail list and significantly reduce your risk of having individual spam complaints or ISP blockage due to "report spam" complaints. Under the new laws, any complaint against you may trigger regulators to investigate. If it is determined that you are not in compliance, you could face a hefty fine. The Mail List Updating Program is essentially your first step towards the new Canadian spam compliance requirements and a way to significantly reduce your risk of non-compliance.

E.G. Thank you for being a free subscriber to our mailing list. In preparation for new CanSpam laws, we are sending this email to you in case you want to unsubscribe from the list. Please be aware we respect your privacy, and our list is never sold or distributed for other uses. If you want to continue receiving this mailing, approximately ONCE PER MONTH, you don't need to do anything. If you would like to unsubscribe, use the template link below and check unsubscribe. Thank you for your assistance in this matter.
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$195 per list of up to 5000 recipients

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