When consumers are going through their purchasing process, they often research multiple products or services before coming to their decision. So what happens if someone visits your site, then leaves to research some more, what is the best way to bring them back?
That’s where remarketing comes in. With remarketing you can reach out to these people and keep your brand at Top of Mind Awareness. This means that when the consumer finally makes their decision to buy, it is your business that they are going to go with.
Building a remarketing list starts at gathering information when people are on your site. By having them submit their contact information, you can use that to remarket to them (provided anti-spam laws are followed. We can help you set up email collection on your website to start building your remarketing list, and show you how to properly remarket to them
With social media, you can effectively remarket to all of your followers with your posts. With most social networks you’ll have to promote your post to make the most of it and reach all of your followers but it is still an effect, low cost solution to remarket.
The display network remarketing is a bit trickier. It involves using Google’s Display Network and tracking cookies. With this remarketing technique your ads will show up on Google partner websites to people who have already visited your website. This helps to build brand recognition and awareness, which helps in getting your consumers to pick your business over your competitors.
If you are looking to use any remarketing strategies to help convert your website visitors and social media followers, please contact us to get more details on how we can help.
First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.
Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.
One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.