SEO Resources

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Google uses well over 200 ranking signals in their algorithm. For the most part of it, these are ever changing elements that Google tests in the algorithm to see what effect they will have on searches. They are constantly updating the algorithm to continue to provide the best results for their searchers. As an SEO agency, it’s our job to stay on top of what Google is looking for and act accordingly.

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The concept of influencer marketing is not particularly new – it’s actually been around for quite a while. It essentially breaks down to business promotion through targeted individuals. This used to happen through tv shows like “You Gotta Eat Here” that would promote restaurants by featuring them on the show. This was always generally a massive undertaking for businesses and would be a costly adventure too. Now though, this can be done on a micro level through influencer marketing.

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It has always been said in the SEO world that Content is King, and this still rings true to today. Content is key for allowing search engines to grasp the context of your website and help it rank in their algorithms.

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SEO and User Experience can often clash, and although Google is doing its part to ensure that optimizing a site for search doesn’t lead to a bad experience for the user, there are still some grey areas.

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SEO and User Experience can often clash, and although Google is doing its part to ensure that optimizing a site for search doesn’t lead to a bad experience for the user, there are still some grey areas.

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As of 2016, online mobile use has overtaken desktop use, and the rate of use has only been increasing. This has obviously been causing changes in website design and driving the newest trends that we’re seeing year over year.

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Additional Resources


SEO Tips for Google Image Search

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