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Why Your Business Needs a Web App in 2018

Why Your Business Needs a Web App in 2018

by Stephen Roome

When it comes to mobile users, a standard website won’t cut it anymore. Even “mobile friendly” websites often still follow the desktop model, and that just simply won’t do. Stats show that mobile users prefer to have an app interface, as it provides the most user-friendly experience for them, the problem is though, for most businesses having your own app either doesn’t make financial sense or won’t fit your business model well enough. The answer then is to go with a mobile and user friendly web app.

A web app is a browser-based application that your website visitors can use to either help navigate your site better, or to serve a specific function or tool, like a calendar booking app or mortgage calculator. These web apps can be more useful for small business owners as they work across all devices - you won’t need separate apps for Android and iPhone, so they’re a much more cost-effective solution while still providing your users with the experience they desire. It is a perfect way to compliment your website design and offer a complete online solution for your clients.

Web apps can help your business in a quite a few ways;

Mobile / User Friendly

A mobile website that still uses a desktop frame work isn’t going to provide your mobile users with the best solution. A mobile web app can help make their experience on your website a lot better by giving them easier access to the information that they are looking for.

Increases User Engagement

By giving your mobile visitors what they want you’re going to be increasing their interest in your site, and therefore in your business.


Interactive mobile apps can be used to build mail lists or support social media following, which will help give you an audience to remarket your services to.

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