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Should Brick and Mortar Stores Branch Out Online?

Should Brick and Mortar Stores Branch Out Online?

by Stephen Roome

There are a lot of local stores that rely on foot traffic to meet their sales goals, and are hesitant to move to the digital frontier by opening up an online storefront, in addition to there physical store. This hesitation can be caused by an outdated business model, or perhaps the store owner just isn’t sure about how to go about starting up an online store. The bottom line though, is that yes, brick and mortar stores should look into opening up an online shop to help supplement their sales.

People in today’s world are looking for products online – it doesn’t matter what the product is, if they are looking to buy, they are going to research online. Research has shown that over the past few years online sales in Canada have almost tripled, going from $6.6 Billion in 2011 to $19.2 in 2016 – and it’s only been growing since.1

By making someone come into your store to purchase a product you are adding another step to the purchase process, and it is actually a fairly large barrier for a lot of people. By having the convenience of online purchases, you open your sales up to a lot more people, which means more money in your pocket at the end of the day.

Given the online e-commerce website solutions that there are now, it isn’t that hard to run a store online in tandem with your main storefront. The real hard part can come in getting the store set up, and knowing which storefront solution is best for you. If you’re looking to branch out into the online world and open up an eCommerce store for your business, we can help you get started and building your online sales.


1. https://www.opstart.ca/13-stats-facts-online-shopping-canada/

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