Google has finally rolled out its new branding for AdWords, dubbed “Google Ads”. This new brand is replacing both AdWords and Google‘s DoubleClick. This is a part of their new Marketing Platform – a reimagining of their existing marketing tools like Analytics, AdWords, Tag Manager and more, all rolled into a more integrated system. The new Google Marketing Platform allows users to access all their Google products from one dashboard, with one login. Their new catchphrase for the platform is, “Unified Advertising & Analytics”.
This change over is coming from a push from Google to move away from the “keywords” side of their ad network, as their list of advertising services continues to expand. With Google’s Display Network, Video Ads, Shopping Ads, Remarketing and more, it makes sense that they would change the brand to incorporate more of their services.
Although it may seem like a big move for Google to rebrand their top source of income, nothing has really changed under the surface. They are still providing the same services as before, just under a new name.