(705) 259-3656 | info@first-page-seo.com
Google’s Rebranding of AdWords

Google’s Rebranding of AdWords

by Stephen Roome

Google has finally rolled out its new branding for AdWords, dubbed “Google Ads”. This new brand is replacing both AdWords and Google‘s DoubleClick. This is a part of their new Marketing Platform – a reimagining of their existing marketing tools like Analytics, AdWords, Tag Manager and more, all rolled into a more integrated system. The new Google Marketing Platform allows users to access all their Google products from one dashboard, with one login. Their new catchphrase for the platform is, “Unified Advertising & Analytics”.

This change over is coming from a push from Google to move away from the “keywords” side of their ad network, as their list of advertising services continues to expand. With Google’s Display Network, Video Ads, Shopping Ads, Remarketing and more, it makes sense that they would change the brand to incorporate more of their services.

Although it may seem like a big move for Google to rebrand their top source of income, nothing has really changed under the surface. They are still providing the same services as before, just under a new name.

Get in touch

If you have any questions about our services, we'd love to hear from you!

Contact Info

Box 24, Orillia, ON, L3V 6H9



First Page SEO

First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.

Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.

One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.